Every day, an agency with millions of people develops your brand for you, for free.

The most important part of your brand is your community.

People connect with brands through retail, online networks, mobile experiences, and social conversations. Every touchpoint is an opportunity for the story of your brand to be shared with others.

Agency by Others builds value for brands around key customer touch points. We are industry veterans, retained by well-known lifestyle brands to find gaps and opportunities in the customer experience, leverage store experiences more effectively, and deliver strategies to create shareable interactions and drive word of mouth.

What we do

Most often, we work with CMOs, Marketing, and Retail teams to deliver a more consistent, powerful and meaningful brand experience. We address the full range of customer touchpoints and interactions, knitting them together to strengthen the brand and the customer community. Here are a some examples of our scope:

  • Map customer touchpoints to see where customers are most engaged, gained or lost;
  • Define customer communities and specific archetypes;
  • Develop the talkable messages and narratives that resonate with your customers – the ‘reason to believe’ in the brand;
  • Deliver advertising and marketing initiatives that choreograph the brand experience, establish the social voice of the brand, and set goals and narratives for brand experiences.
fryespotted

Case Study: Fryespotted NYC

Agency by Others teamed up with Sugar Media to put together a series of ‘Fryespotting’ events for our client, the Frye Company, where New Yorkers were given a chance to try on Frye’s latest styles on the street and talk about how Frye fits in to their own personal sense of style. Continue Reading →

na_portrait

Bio: Nick Arauz

Nick Arauz is a seasoned marketer with experience leading creative and technical initiatives for consumer brand strategy, mobile marketing, live events, and retail marketing programs. Continue Reading →

amy_320

Bio: Amy Finn

Amy Finn is a pioneer of social marketing, having helped create the Experiential Marketing group at Levi’s, and co-founding Ammo, the award-winning agency that pioneered Word of Mouth and experiential marketing. Continue Reading →

Contact Us

San Francisco:
Amy Finn
4156720832
amy@ab-o.com
New York:
Nicolas Arauz
9175397008
nick@ab-o.com
Skype:
UK: 020 8144 7883
Or Online:
Skype Me™!

Worth watching

‘On the Brink’ is an inspiring short film worth watching for a perspective on how the connected world is having an impact on society, business and marketing.

McGuire Furniture

Case Study: McGuire

Designs sleuths knew McGuire, but the furniture brand wanted to appeal to the young, luxury consumer. Agency by Others’ partner Amy Finn and Art Director Claudia Bruno delivered a new visual and verbal identity that positioned the brand to these new consumers by taking cues from fashion, travel, film and design.  Continue Reading →

Own Skincare

Case Study: Own Natural Skin Care

Own Products started with the belief that the most potent ingredient in skincare is you. We worked closely with the CEO to define the brand and develop a disrupting positioning in the crowded, competitive personal care market. Continue Reading →

t20_banner

Recent Projects: True2O

Agency by Others was recently hired by True2O to create a launch marketing strategy and target consumer archetypes for this groundbreaking new business model serving the $40b ‘ready to drink’ bottled water market.

Copyright 2011 Dan Austin

Case Study: 88Bikes

Agency by Others partner Nick Arauz helped co-found 88Bikes.org in 2006, developing its online presence, its pioneering use of social media, and its unique one-to-one philanthropy model that delivers bikes to children around the world. In 2011, 88 bikes reached a milestone with over 2000 new bikes donated in its short history. Continue Reading →