Every day, an agency with millions of people develops your brand for you, for free.

The most important part of your brand is your community.

Influencers, loyalists and a larger community behind them work every day to grow your brand by telling your story. Powerful, authentic brands connect with their community by delivering messages that become mantras, experiences that become legends and products that inspire entire lifestyles. These are the brands we love, and many that we’ve worked with.

ABO is small and mighty—our collective of high-level talent comes from the worlds of strategy, research, communication, digital and design.  We bring our clients an extensive understanding of cultural trends and consumer behavior and a network of expertise in fashion, outdoor, design, retail and the evolving digital landscape.

Our work spans research, strategy and innovation; brand experiences; and creative development and execution of the ideas we generate. We deliver original and effective solutions that translate globally and digitally. We provide turnkey execution or can collaborate closely with internal teams and external partners.

What we do

Most often, we work with CMOs, Marketing, and Retail teams to deliver a more consistent, powerful and meaningful brand experience. We address the full range of customer touchpoints and interactions, knitting them together to strengthen the brand and the customer community. Here are a some examples of our scope:

BRAND BUILDING BLOCKS

  • Consumer and Brand Research
  • Strategic and Competitive Positioning
  • Creative Brand Development
  • Brand Storytelling
  • Consumer Segmentation

FOUNDATIONAL STRATEGY

  • Communication / Messaging Strategy
  • Creative Ideation
  • Touch-Points Roadmap

EXECUTIONAL

  • 360° Consumer Programs
  • Grass Roots & Influencer Programs
  • Brand Experiences & Events
  • Branded Digital Content
  • Advertising and Collateral
fryespotted

Case Study: Frye Street Style NYC

Agency by Others teamed up with Sugar Media to put together a series of ‘Fryespotting’ events for our client, the Frye Company, where New Yorkers were given a chance to try on Frye’s latest styles on the street and talk about how Frye fits in to their own personal sense of style. Continue Reading →

Bio: Nick Arauz

Nick Arauz is a seasoned marketer with experience leading creative and technical initiatives for consumer brand strategy, mobile marketing, live events, and retail marketing programs. Continue Reading →

Bio: Amy Finn

Amy Finn is a pioneer in influencer and social marketing who helped create the experiential marketing team at Levis before co-founding the award-winning agency AMMO, one of the first experiential branding agencies in the country.  As a creative consultant, researcher and brand “storyteller” Amy has worked with major lifestyle brands like Levis, Gap, Miller, Volvo, Unilever, Electronic Arts, Method, Pepsi, Eddie Bauer, and Frye. Amy’s awards include a CLIO, IABC, PRSA Silver Anvil and LSA Excellence Award. She has been published in numerous books and magazines including “Harnessing the Power of Buzz,”

Contact Us

San Francisco:
Amy Finn
4156720832
amy@ab-o.com
New York:
Nicolas Arauz
9175397008
nick@ab-o.com
Rachel Zoe

Case Study: Rachel Zoe Collection

Agency by Others worked with Rachel Zoe in 2012 to help communicate Rachel’s notoriety as a stylist and skill as a designer through the marketing and merchandising of her fashion brand, the Rachel Zoe Collection.

Continue Reading →

Frye Mens - The Well-Crafted Man

Case Study: Frye Men’s Collection

Agency by Others was asked to conceive a digital promotion for The Frye Company that would express the brand from a distinctly male perspective. Frye particularly wanted to showcase its new Men’s line, which includes modern interpretations of refined classics like the Oxford and Wingtip in addition to the brand’s signature men’s boot styles. Continue Reading →

Images by Bill Gentle for Fryespotting 2012

Case Study: Fryespotting

Agency by Others recently conceived and built a new website for the Frye Company that provides a unique online expression for the Fryespotting story. The site builds upon the brand’s core theme of ‘authenticity’ by showcasing real men and women in their Fryes. With a fresh perspective on street style, the site wraps personal style stories around the strength of the brand’s identity and heritage. Continue Reading →

Mountrek Escape to New York

Case Study: Mountrek

Mountrek is a relatively young brand with solid manufacturing and design expertise and a growing network of distribution. In 2011, they recognized a need to differentiate their brand in the highly competitive outdoor footwear industry. ABO was engaged to re-launch the brand in the same adventurous spirit that defines their shoes and position the brand for growth.

Continue Reading →

McGuire Furniture

Case Study: McGuire

Designs sleuths knew McGuire, but the furniture brand wanted to appeal to the young, luxury consumer. Agency by Others’ partner Amy Finn and Art Director Claudia Bruno delivered a new visual and verbal identity that positioned the brand to these new consumers by taking cues from fashion, travel, film and design.  Continue Reading →

Own Skincare

Case Study: Own Natural Skin Care

Own Products started with the belief that the most potent ingredient in skincare is you. We worked closely with the CEO to define the brand and develop a disrupting positioning in the crowded, competitive personal care market. Continue Reading →

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Recent Projects: True2O

Agency by Others was recently hired by True2O to create a launch marketing strategy and target consumer archetypes for this groundbreaking new business model serving the $40b ‘ready to drink’ bottled water market.

Copyright 2011 Dan Austin

Case Study: 88Bikes

Agency by Others partner Nick Arauz helped co-found 88Bikes.org in 2006, developing its online presence, its pioneering use of social media, and its unique one-to-one philanthropy model that delivers bikes to children around the world. In 2011, 88 bikes reached a milestone with over 2000 new bikes donated in its short history. Continue Reading →